Adobe Firefly vs Luma
Compare features, pricing, and capabilities side by side
Adobe's generative AI app for image, video, audio, editing, Firefly Boards, AI Assistant beta, partner models, and Creative Cloud workflows.
Luma is an AI creative agents workspace for video, image, audio, boards, brand campaigns, Ray3.2 video generation, reusable Skills, team workspaces, and production-ready outputs.
| Adobe Firefly | Luma | |
|---|---|---|
| Pricing | Freemium | paid |
| Starting Price | Free daily generations; Standard from US$9.99/month | From $30/month |
| Primary Category | Image Generation | Video Generation |
| Capabilities | Image GenerationVideo GenerationVideo Editing | Video GenerationVideo EditingAll-in-one AI Filmmaking |
| Popularity Score | 68 | 56 |
| Website | adobe.com | lumalabs.ai |
Adobe Firefly Pricing Details
Firefly has free daily generations and paid plans from Standard at US$9.99/month. Standard includes 2,000 generative credits/month, Pro includes 4,000 credits/month at US$19.99/month, and higher tiers add more credits for premium video, audio, partner-model, Firefly Boards, Adobe Express, and Photoshop web/mobile workflows.
Luma Pricing Details
Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, Ultra $300/month with 150,000 credits, plus Team and Enterprise plans by contact. Yearly billing can save up to 20%.