Compare features, pricing, and capabilities side by side
AI video and podcast editor with text-based editing, Underlord AI co-editor, screen recording, AI speakers, dubbing, captions, clips, and generative media tools.
Luma is an AI creative agents workspace for video, image, audio, boards, brand campaigns, Ray3.2 video generation, reusable Skills, team workspaces, and production-ready outputs.
| Descript | Luma | |
|---|---|---|
| Pricing | Freemium | paid |
| Starting Price | Free; Hobbyist from $16/month billed annually | From $30/month |
| Primary Category | Video Editing | Video Generation |
| Capabilities | Video EditingVoice Synthesis | Video GenerationVideo EditingAll-in-one AI Filmmaking |
| Popularity Score | 65 | 56 |
| Website | descript.com | lumalabs.ai |
Free starts at $0. Hobbyist starts at $16/month billed annually with 10 media hours/month, 400 AI credits/month, 1080p watermark-free export, Underlord access, Studio Sound, filler-word removal, clips, and AI Speech. Creator and Business add more media hours, more AI credits, stronger export options, generative video, stock media, Brand Studio, custom avatars, and dubbing.
Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, Ultra $300/month with 150,000 credits, plus Team and Enterprise plans by contact. Yearly billing can save up to 20%.