Compare features, pricing, and capabilities side by side
AI video platform for avatars, Video Agent, AI Studio editing, video translation, voice cloning, API workflows, MCP, and business video localization.
Leonardo AI is a creator-first generative AI platform for image, video, 3D, Blueprints, Flow State, upscaling, presets, API access, and Canva-linked creative workflows.
| HeyGen | Leonardo AI | |
|---|---|---|
| Pricing | Freemium | Freemium |
| Starting Price | Free; Creator from $29/month | Free; Essential from $12/month |
| Primary Category | Video Generation | All-in-one AI Filmmaking |
| Capabilities | Video GenerationVoice SynthesisLip Sync | Video GenerationImage GenerationVFXAll-in-one AI Filmmaking |
| Popularity Score | 72 | 56 |
| Website | heygen.com | leonardo.ai |
Free includes 3 videos/month up to 1 minute, Avatar IV and Video Agent access, standard processing, 500+ stock Digital Twins, 1 custom Digital Twin, and 30+ languages. Creator is $29/month monthly or $24/month billed annually with 600 credits, videos up to 30 minutes, 1080p export, watermark removal, voice cloning, advanced AI models, 175+ languages and credit rollovers. Pro starts at $49/month with 1,000 credits and 4K export. Business is $149/month plus $20/seat/month. Enterprise is custom.
Free plan with 150 fast tokens per day and public creations. Paid Solo plans start with Essential at $12/month, followed by Premium and Ultimate. Team plans start per seat with minimum monthly spend, and API access is pay-as-you-go.