HeyGen vs Luma
Compare features, pricing, and capabilities side by side
AI video platform for avatars, Video Agent, AI Studio editing, video translation, voice cloning, API workflows, MCP, and business video localization.
Luma is an AI creative agents workspace for video, image, audio, boards, brand campaigns, Ray3.2 video generation, reusable Skills, team workspaces, and production-ready outputs.
| HeyGen | Luma | |
|---|---|---|
| Pricing | Freemium | paid |
| Starting Price | Free; Creator from $29/month | From $30/month |
| Primary Category | Video Generation | Video Generation |
| Capabilities | Video GenerationVoice SynthesisLip Sync | Video GenerationVideo EditingAll-in-one AI Filmmaking |
| Popularity Score | 72 | 56 |
| Website | heygen.com | lumalabs.ai |
HeyGen Pricing Details
Free includes 3 videos/month up to 1 minute, Avatar IV and Video Agent access, standard processing, 500+ stock Digital Twins, 1 custom Digital Twin, and 30+ languages. Creator is $29/month monthly or $24/month billed annually with 600 credits, videos up to 30 minutes, 1080p export, watermark removal, voice cloning, advanced AI models, 175+ languages and credit rollovers. Pro starts at $49/month with 1,000 credits and 4K export. Business is $149/month plus $20/seat/month. Enterprise is custom.
Luma Pricing Details
Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, Ultra $300/month with 150,000 credits, plus Team and Enterprise plans by contact. Yearly billing can save up to 20%.