Compare features, pricing, and capabilities side by side
Leonardo AI is a creator-first generative AI platform for image, video, 3D, Blueprints, Flow State, upscaling, presets, API access, and Canva-linked creative workflows.
Luma is an AI creative agents workspace for video, image, audio, boards, brand campaigns, Ray3.2 video generation, reusable Skills, team workspaces, and production-ready outputs.
| Leonardo AI | Luma | |
|---|---|---|
| Pricing | Freemium | paid |
| Starting Price | Free; Essential from $12/month | From $30/month |
| Primary Category | All-in-one AI Filmmaking | Video Generation |
| Capabilities | Video GenerationImage GenerationVFXAll-in-one AI Filmmaking | Video GenerationVideo EditingAll-in-one AI Filmmaking |
| Popularity Score | 56 | 56 |
| Website | leonardo.ai | lumalabs.ai |
Free plan with 150 fast tokens per day and public creations. Paid Solo plans start with Essential at $12/month, followed by Premium and Ultimate. Team plans start per seat with minimum monthly spend, and API access is pay-as-you-go.
Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, Ultra $300/month with 150,000 credits, plus Team and Enterprise plans by contact. Yearly billing can save up to 20%.