Compare features, pricing, and capabilities side by side
AI audio platform for text-to-speech, voice cloning, dubbing, sound effects, music, speech-to-text, conversational agents, and creative studio workflows.
Luma is an AI creative agents workspace for video, image, audio, boards, brand campaigns, Ray3.2 video generation, reusable Skills, team workspaces, and production-ready outputs.
| ElevenLabs | Luma | |
|---|---|---|
| Pricing | Freemium | paid |
| Starting Price | Free; Starter from $6/month | From $30/month |
| Primary Category | Voice Synthesis | Video Generation |
| Capabilities | Voice SynthesisSound EffectVideo EditingAll-in-one AI Filmmaking | Video GenerationVideo EditingAll-in-one AI Filmmaking |
| Popularity Score | 67 | 56 |
| Website | elevenlabs.io | lumalabs.ai |
Free includes 10k credits per month, Text to Speech, Speech to Text, Sound Effects, Voice Design, Music, Image, and 3 Studio projects. Starter is $6/month with commercial license, instant voice cloning, 20 Studio projects, music commercial use, Dubbing Studio, Image & Video, and 30k credits. Creator adds Professional Voice Cloning and more credits, while Pro, Scale, Business, and Enterprise add more volume, quality, team, and enterprise controls.
Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, Ultra $300/month with 150,000 credits, plus Team and Enterprise plans by contact. Yearly billing can save up to 20%.